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CAMEL's Story


From The United States

Camel brand was born in Winston Township, North Carolina, USA. After more than?100 years of development and change, Camel has become a world-renowned outdoor sports leading brand with a sales network covering more than 110 countries and regions around the world.

Development And Changes

Camel’s original footwear such as leather boots and spikes are made for the US military. Today, Camel has expanded into multiple categories such as outdoor, sports, clothing, footwear, luggage, etc., and has repeatedly gained reputation in the outdoor, sports industry.?Camel is dedicated to providing an active, stylish and comfortable lifestyle to all.

Signed Athletes

Camel’s signed athletes include KOL in outdoor sports and professional athletes like Luke Smithwick, an American mountaineering guide, Andrew Hedesh, a famous American rock climbing instructor, and Purnima Shresth, the Nepal’s first photojournalist to reach the peak of Manaslu (8163m) and Chinese famous mountaineer Shi Lei etc.

Pursue High Quality

The development and success of Camel is inseparable from the continuous improvement and optimization of product technology. From military leather boots a century ago to the outdoor sports equipment with superior performance today,?Camel has stringent requirements on the whole production process from selecting raw material, designing product to adopting various production technologies, ensuring the quality and diversity of products.

Strategy And The Future

Camel's marketing strategy is based on the targeted market research around the world, possessing diversified distribution channels both online and offline, home and abroad. Camel has more than 3,800 specialty stores and brand counters in China. Besides, we have stores on giant e-commerce platforms including Tmall, Vipshop, Amazon, etc. Camel's jacket is rated as one of the top ten most popular outdoor sports products on the

Today, Camel still upholds the spirit of freedom, tenacity, and innovation, bringing American outdoor culture to the world.